Signal-Driven Outbound
for AI-native Founders.
We build, train, and hand off your outbound system in 8–12 weeks. You own the signals, the scoring, the stack. No retainers. No black box.
We don't sell raw signals.
We sell evidence of internal pressure.
Most outbound tools stop at data. We go all the way: from raw signal to a highly personalized message that lands — and only then to the outreach itself.
We catalog every triggering event in your ICP — funding, hiring, GTM moves, performance shifts. Not as a feed, but as a structured taxonomy.
- Funding: Series A closed
- Team: New VP Sales hired
- GTM: Pricing page reworked
- Performance: Q3 missed target
We map each event to the psychological state it creates in a specific role — fear, urgency, identity threat, opportunity. One event creates different triggers depending on who's reading the room.
- Fear of loss: board review approaching
- Urgency: 90-day plan after new hire
- Identity threat: prove value in first quarter
- Status anxiety: peers raising faster
We collect the open-internet trail of every event — at three levels (company, role, person) and three data types (hard, soft, inferred). Most outbound tools only see the first layer.
- Company · Crunchbase funding date (hard)
- Role · New VP shows up on LinkedIn (hard)
- Personality · Posting frequency dropped 60% (soft)
- Personality · Last post mentioned “tough quarter” (inferred)
For each account, we write a testable claim that connects event, trigger, and signals into one sentence. If we're wrong, the reply tells us — and the model updates.
- Acme raised Series A → new VP under 90-day clock → identity threat
- BetaCo pricing reshuffled → repositioning → fear of obsolescence
- GammaCo hiring 3 SDRs → revenue gap before Q4
- DeltaCo lost integration with X → ICP shift, outbound misaligned
We reconstruct the human behind the role — communication style, career pattern, public posture, recent emotional tone, LinkedIn activity. Personalization is not merge tags. It's actually knowing who you're writing to.
- VP Sales · first-time exec, quiet-credible, strained tone
- Founder · serial founder, contrarian, low LinkedIn activity
- CMO · loud-and-confident, recently appointed
- Head of Growth · lateral mover, podcast-listener crowd
Each message is built from one persona, one hypothesis, one trigger — and adapted to the channel (LinkedIn DM if they're active, email if they're not). No templates. No merge tags. No ‘just bumping this up.’
- “Saw Q3 came in tight and your council is end of month…”
- “Your changelog signals an enterprise pivot — three GTM gaps we usually see…”
- “First 90 days after a marketing-to-sales move usually surfaces this pattern…”
- “Pre-round metrics window is tight — usually three weeks of focused outbound moves the dial…”
Only after steps 1–6 are working do we build the delivery stack — inbox warmup, sequencer, deliverability, reply routing. Most teams start here. That's why most outbound burns the domain before it lands.
- Inbox warmup + domain authentication
- LinkedIn account ramp (for active personas)
- Sequencer cadence + reply routing
- Deliverability monitoring + weekly analytics
Seven steps. One owned system.
After 8–12 weeks, it's all yours. We stay close if you want — but you won't need us.
At any moment, your ICP sits
in three states.
We don't run a funnel. We run a portfolio. Every week, we re-triage your ICP portfolio — some accounts move into the buying window, some move out, and we route outbound accordingly.
The accounts move.
The map updates.
Outbound goes where the window is open — and only there.
A week might look like: 18 Ready. The next: 14. The next: different again. Most outbound teams pick a list and run it for 90 days. We re-route every Monday.
Three phases. One owned system.
Build the system. Train your team to run it. Hand it over. After twelve weeks, you don't need us — and that's the point.
Signal infrastructure, designed around your ICP.
We map your buying triggers, build the multi-signal scoring model, and stand up the data pipeline. Crunchbase, LinkedIn, hiring data, product changelogs: wired into one source of truth.
Your team learns to read the signals.
We run the system live, document every interpretation rule, and train your SDR or founder-led sales motion on what each signal pattern actually means. No agency dependency built in.
You own it. We stay close.
Full documentation, recorded SOPs, signal dictionary, and 30 days of post-handoff support. After that, you run it. We're available if you want us — but you won't need us.
Stress free, outbound that compounds.
Three principles we won't bend on. They protect your stack from the agency model that quietly drains it.
No retainers
Fixed-scope engagement. Our fee has an end date. You decide what you keep running.
No black box
Every signal source, scoring weight, and interpretation rule is documented and yours.
No lock-in
Built so your team runs it. The day we leave, nothing breaks.
Transparent pricing, no hidden fees.
Fixed scope. One setup fee. Optional support after handoff — never required.
Limited to first 3 clients
- Full Build / Train / Handoff
- Locked $1,000/mo retainer rate if needed later
- Case study collaboration
After founding cohort closes
- Full Build / Train / Handoff
- Optional $1,500/mo retainer
- Standard timeline
Pricing scales with ICP complexity and signal source count. Final scope confirmed on the diagnostic call.
Optional post-handoff retainer: $1,000/mo for Founding Partners (locked rate), $1,500/mo for Standard engagements. Most founders don't need it.
Built for a specific founder. If you're not them, we'll say so.
This isn't lead-gen for everyone. The right fit makes the difference between a system that lands and one that burns your domain.
Right fit
- B2B SaaS, AI-native priority
- Seed $3–6M or Series A $10–18M raised
- ACV $10K–100K
- Team 8–30 people
- Founder-led or early SDR motion
- Wants to own the system, not rent it
Not a fit yet
- Pre-seed / pre-revenue
- ACV under $5K (PLG self-serve motion)
- Enterprise $250K+ deals (different motion entirely)
- Wants a done-for-you agency forever
- Needs leads next week (this is infrastructure)
Frequently asked questions.
The questions we hear on every founder call — answered before you book one.
Agencies rent you outputs: lists, sequences, booked meetings. Then they charge you forever to keep the lights on. We build the underlying signal infrastructure inside your stack, train your team to operate it, and leave. You own the system, the data, and the playbook.
We make outbound actually yours.
Book a 30-minute diagnostic call. We'll tell you honestly if you're a fit, and if you're not, we'll point you to who is.
Book Intro Call