Cookie Policy

Last updated: May 17, 2026

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, maintain your session, and (in some cases) understand how visitors use the site.

This Cookie Policy also covers similar technologies such as localStorage and sessionStorage, which serve similar purposes to cookies and are subject to the same consent rules under the EU ePrivacy Directive and German Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz (TDDDG).

2. Why We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Essential: required for the website to function properly and to remember your cookie consent choice
  • Analytics (optional): to understand how visitors interact with our website so we can improve it
  • Functionality: to remember preferences and settings

Essential cookies are strictly necessary and do not require your consent. Analytics and functionality cookies are loaded only after you provide explicit consent through our cookie banner.

3. Cookies and Storage We Use

The following lists the cookies and similar storage items currently active on this Website:

Essential (always active, no consent required)

Name: trendloom-cookie-consent

Type: localStorage

Purpose: Stores your cookie consent choice (Accept or Reject) so the banner doesn't appear repeatedly

Duration: Until you clear your browser's localStorage

Provider: TrendLoom (first-party)

Analytics (only active after Accept)

Provider: Plausible Analytics (EU-based, GDPR-friendly)

Type: Script-based analytics (no cookies, no fingerprinting, no cross-site tracking)

Purpose: Aggregate visitor counts, page views, traffic sources, country breakdown, and conversion events (e.g., Book Intro Call clicks)

Duration: Data retained for up to 3 years per Plausible's policy

Provider URL: https://plausible.io

Privacy policy: https://plausible.io/privacy

Plausible does not use cookies and does not collect personal data. It loads only after you accept cookies via our banner.

Third-Party Services (only set if you interact with them)

When you click external links (such as the Book Intro Call button or Substack newsletter link), you are redirected to third-party domains (cal.com, substack.com). These services may set their own cookies under their own privacy policies. We do not control these cookies.

References:

4. Legal Basis

Cookies and similar technologies are processed based on:

  • Essential cookies: legitimate interest (GDPR Art. 6(1)(f)) and TDDDG §25(2) (technical necessity)
  • Analytics and functional cookies: your explicit consent (GDPR Art. 6(1)(a)) and TDDDG §25(1)

5. Managing Your Cookie Preferences

You have full control over cookies and can change your preferences at any time.

How to revoke or change your consent:

  • Clear your browser's localStorage for this site — our cookie banner will reappear on your next visit, and you can choose again
  • Use your browser's built-in cookie management settings

Browser-level cookie controls:

Most browsers allow you to refuse, delete, or limit cookies through their settings. Disabling essential cookies may affect website functionality.

  • Chrome: chrome://settings/cookies
  • Firefox: about:preferences#privacy
  • Safari: Preferences > Privacy
  • Edge: edge://settings/privacy

For general information on managing cookies, visit https://www.aboutcookies.org.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable law. The "Last updated" date at the top reflects the most recent revision.

If we add new cookie categories (e.g., analytics), you will be re-prompted for consent before they are activated.

7. Contact

For questions about this Cookie Policy or to exercise your rights under GDPR:

Elena Tsemirava IT-Beratung
David-Schroen-Str. 16
91097 Oberreichenbach
Germany
Email: hi@trendloom.io

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